Gramsci (1930) “History of the Subaltern Classes” “Ideology” “Ideological Meterial”

Link to Summary Former leader of the Communist Party in Italy, these papers were written while he was jailed for opposing Mussolini. Hegemony – Intellectual and moral leadership achieved by consent, not coercion. The institutions of civil society (media, education, religions etc.) function to reproduce hegemony with the consent of the subaltern/subordinate groups. (i) History … Continue reading

Featherstone (1990) Perspectives on Consumer Culture

Link to Oxford Bibliography >>  | Argument – Our relationship to material culture has sociological significance and consumption can not be viewed as a simple by-product of production.  Consumer culture has been studied in three key ways 1.) “the production of consumption”, 2.) “modes of consumption” and 3.) “the emotional and aesthetic pleasures” of consumption.  … Continue reading

Manovich (2001) The Language of New Media

Link to text >>  |  Link to Video>>  |  Link to Review>> Argument – Manovich maps out parameters to define what new media is, what distinguishes it from old media, how it developed out of other media forms, and how it can be studied.  Throughout the book he situates new media in relation to older … Continue reading

Creeber and Martin (2009) Digital Cultures

Link to Text >> Ch 1. Digital Theories Argument – Creeber and Martin 2009 trace the history of Critical Media Studies as a precursor to the study of digital media.  They situate New Media studies within post-structuralist theories of media that emphasize multiple layers of meaning that are actively produced by users.  There is no … Continue reading

Lazzarato (1996) Immaterial Labor

Argument Since the 1970s the nature of work has changed so that it isn’t always recognized as work.  Much of the work performed today is immaterial labor and it involves new power relations in which workers, who are free, use their mental skills and personalities to produce information commodities. NOTE: Lazzarato is not describing digital … Continue reading