Goffman (1976) Gender Advertisements

Though gender is a social – not biological – construct, the depictions in consumer culture serve the ideological function of naturalizing specific qualities of femininity and masculinity. Advertising employs highly selective representations of cultural groups that downplay similarities and highlight differences. In the case of gender, Goffman (1976) studies the gender displays in advertisements and … Continue reading

Jenkins, Henry (2006) Convergence Culture

Argument – New media aren’t replacing old media. But they are enabling new forms of participation, collaboration and grassroots communication that are democratizing cultural production.  People can use these tools to increase their power, democratize society, and increase diversity.  However, Jenkins cautions that we must not jump to triumphant narratives of progress and technological inevitability … Continue reading

Stuart Hall (1980) “Cultural Studies: Two Paradigms”

Link to Summary  | Another summary Main Argument:  Since the 1950s, cultural studies has formed around two overlapping but distinct paradigms: culturalist and structuralist. Questions: Is this article dated? Have approaches emerged and shifted since Hall was writing in 1980? For example, where do feminist, queer, and postcolonial discourses fit in? Also, is structuralism much … Continue reading