Tagged with marketing

Schrum, Kelly. (2004) Some Wore Bobby Sox

Schrum, Kelly. (2004) Some Wore Bobby Sox

ARGUMENT Most cultural histories of teenagers focus on delinquent (white) boys in the 1950s as the first “teenage” culture.  However, Schrum argues that girls were the original teenagers.  Adolescent girls developed their own unique tastes and styles in fashion, beauty, movies, and music beginning as early as the 1920s and used consumer culture to create … Continue reading

Davis, Aeron. (2013) Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

While business scholars downplay the impacts of product promotion based on the lack of evidence proving it persuades consumers to buy, Aeron Davis, in Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding, suggests promotional culture is influential in more indirect ways.  Promotional culture, he argues, extends brand awareness, shapes values and … Continue reading

Schudson, Michael. (1983) Advertising, the Uneasy Persuasion

Introduction “Many people believe, with Christopher Lasch, that advertising “manufactures a product of its own: the consumer, perpetually unsatisfied, restless, anxious, and bored.  Advertising serves not so much to advertise products as to promote consumption as a way of life” (Schudson, 6). “The ads say, typically, “buy me and you will overcome the anxieties I … Continue reading

Pope, Daniel. (1983) The Making of Modern Advertising

Writes from a business history perspective.  Suggests critics of advertising are too harsh and not grounded in fact.  Advertising began in its modern form well before 1920.   The rise of national brands and control of the market (what he calls “the end of competition”) around 1900 was not intentionally engineered but a natural outcome.  Very … Continue reading

Ruskin, Gary and Juliet Schor. (2005). Every Nook and Cranny: The Dangerous Spread of Commercialized Culture.

Ads are everywhere.  Even the lighting of the White House Christmas tree was sponsored by MCI (who committed one of the largest corporate frauds in history).  Legally advertising has been termed “commerical speech.”  Since 1976, corporations have been worming themselves into every aspect of our lives: “in 1976, the Court granted constitutional protection to commerical … Continue reading