Posted in December 2014

Meyers, Cynthia (2014) A Word From Our Sponsor

Meyers, Cynthia (2014) A Word From Our Sponsor


ARGUMENT Meyers argues that advertising agencies played a key role in carving out American radio as a commercial medium and positioned themselves at the controls.  The primary reason their role has gone unnoticed is due to the fact that they were never credited on air so as not to distract from the advertiser’s message. SUMMARY … Continue reading