Posted in January 2011

What are the Top Global Brands on Facebook?

There are many free tools available to determine which brands have the largest Facebook followings.  Most of them, such as (previously, select a brand’s single largest Facebook page and uses it to calculate the top global brands on Facebook.  However, this approach only tracks one page from each brand and doesn’t take into account any regional, non-english, or individual … Continue reading

Washington Post Launches Facebook Marketing Agency SocialCode

Washington Post Launches Facebook Marketing Agency SocialCode

Inside Facebook announced today that the Washington Post Launched Facebook Marketing Agency SocialCode.  There are already a number of social media management platforms available including Buddy Media, Vitrue, and The Platform from Syncapse (which I personally use).  What’s interesting here is not that we have yet another platform option available for managing global social media programs, but rather that the Washington Post … Continue reading

How to Market to Parents Through Social Media

In “Parents of Young Children Prime for Social Marketing” eMarketer displays the results of a study tracking active social media parents’ intent to purchase big-ticket household items including MP3 players, video cameras and computer equipment.  The study found that parents of young children are more likely to intend to purchase these items.  eMarketer concludes that: “For marketers looking to … Continue reading