Pybus, Jennifer (2011) The Subjective Architects: When Tweens Learn to Immaterial Labor

ARGUMENT Through voluntary immaterial labour with branded interactive media, the tween is the architect of his or her own subjectivity as a consumer. SUMMARY Tweens are defined as ages 8-13.  The market artificially demarcates “Tweens” as a distinct category of youth in order to produce a subject that is willing and ready to consume the … Continue reading →