Tagged with promotional culture

Schrum, Kelly. (2004) Some Wore Bobby Sox

Schrum, Kelly. (2004) Some Wore Bobby Sox


ARGUMENT Most cultural histories of teenagers focus on delinquent (white) boys in the 1950s as the first “teenage” culture.  However, Schrum argues that girls were the original teenagers.  Adolescent girls developed their own unique tastes and styles in fashion, beauty, movies, and music beginning as early as the 1920s and used consumer culture to create … Continue reading

Cross, Gary. (2010) “Valves of Adult Desire: The Regulation and Incitement of Children’s Consumption.”


ARGUMENT Cross points out the confusion that results when parents want to control children’s consumption and desire for goods (close down the valve of consumption) but at the same time parents enjoy giving gifts and pleasing their children with consumer goods (opening up the valve of consumption.) SUMMARY Advertisers did not frequently target children or … Continue reading

Davis, Aeron. (2013) Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding


While business scholars downplay the impacts of product promotion based on the lack of evidence proving it persuades consumers to buy, Aeron Davis, in Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding, suggests promotional culture is influential in more indirect ways.  Promotional culture, he argues, extends brand awareness, shapes values and … Continue reading

Schrum, Kelly. (2004) Some Wore Bobby Sox


Note: Schrum’s primary sources are mainly high school  year books, private correspondences, magazines and private diaries. Introduction At the turn of the 20th century there was no such thing as “teenagers” yet in the 1950s they are a major segment of consumer culture.   “At the turn of the twentieth century, teenaged girls received little, if … Continue reading