Tagged with television

Smythe (1981) On the Audience Commodity and its Work


Same argument as Blindspot article: “readers and audience members of advertising-supported media mass media are a commodity produced and sold to advertisers because they perform a valuable service for the advertisers” (Smythe 1981, 8). While we generally consider work to involve physical labor, Smythe explains that within information capitalism: “much of the work that audience … Continue reading

Englehardt, Tom. (1986) “The Shortcake Strategy”


ARGUMENT – After the deregulation of children’s advertising in the early 1980s, Children’s television shows were no longer designed to entertain, but to generate sales. Authorship shifted from TV studios to toy companies and advertising agencies that produced shows to function as program length commercials (PLCs) for licensed characters and their associated merchandising. Under this … Continue reading

McLuhan, Marshall. (1962) The Gutenberg Galaxy


Prologue The Elizabethans were caught between a social system focused on community (oral) and a new one focused on the individual (typographic and mechanical).  The electronic age is reversing that pattern so that we are now reverting to communal modes of social exchange: ” we reverse their pattern by confronting an electric technology which would … Continue reading