Tagged with history

Thiel-Stern, Shayla (2014) From the Dance Hall to Facebook

Thiel-Stern, Shayla (2014) From the Dance Hall to Facebook

ARGUMENT Society punishes girls who don’t properly perform femininity based on dominant cultural ideologies and expectations. Thiel-Stern’s research highlights the particular threat posed by teen girls who emerge from the “safety” of the domestic space to partake in public leisure. Whether drinking in public dance halls, screaming at an Elvis concert, or posting selfies to … Continue reading

Schudson, Michael. (1983) Advertising, the Uneasy Persuasion

Introduction “Many people believe, with Christopher Lasch, that advertising “manufactures a product of its own: the consumer, perpetually unsatisfied, restless, anxious, and bored.  Advertising serves not so much to advertise products as to promote consumption as a way of life” (Schudson, 6). “The ads say, typically, “buy me and you will overcome the anxieties I … Continue reading

Pope, Daniel. (1983) The Making of Modern Advertising

Writes from a business history perspective.  Suggests critics of advertising are too harsh and not grounded in fact.  Advertising began in its modern form well before 1920.   The rise of national brands and control of the market (what he calls “the end of competition”) around 1900 was not intentionally engineered but a natural outcome.  Very … Continue reading

Lears, Jackson. (1994) Fables of Abundance

“I have not tried to write a comprehensive historical survey of American advertising… Nor have I asked whether or not a particular advertising campaign has helped to sell a particular product.. . Instead, I have tried to explore what were, for the most part, the unintended consequences of advertisers’ efforts to vend their wares: the … Continue reading