Tagged with consumer socialization

Cook, Daniel Thomas. (2010) “Commercial Enculturation: Moving Beyond Consumer Socialization.”


ARGUMENT – Cook proposes “commercial enculturation,” a model to explain how children come to know and understand consumer culture. SUMMARY Cook rejects the consumer socialization framework for two reasons. First, this notion is adult-centric and implies children’s ongoing experiences and understandings are somehow inferior to “real” adult truths. Second, he suggests that this model holds … Continue reading