Tagged with social constructionism

Cook, Daniel Thomas. (2010) “Commercial Enculturation: Moving Beyond Consumer Socialization.”


ARGUMENT – Cook proposes “commercial enculturation,” a model to explain how children come to know and understand consumer culture. SUMMARY Cook rejects the consumer socialization framework for two reasons. First, this notion is adult-centric and implies children’s ongoing experiences and understandings are somehow inferior to “real” adult truths. Second, he suggests that this model holds … Continue reading

Buckingham, David (2011) The Material Child.

Buckingham, David (2011) The Material Child.


ARGUMENT Buckingham rejects the traditional empowered verses exploited debate.  Children are not incompetent vulnerable consumers.  Nor do they express power and autonomy through consumption.  This book aims to re-frame how children’s consumption can be understood academically. SUMMARY Markets have not “invaded” childhood (the sacred v. the profane Cook 2004).  Buckingham suggests the dyadic (empowered vs. … Continue reading