About Me

Cheryl WilliamsI am currently pursuing a doctoral degree in Communication and Culture at York University.  My research interests cross-sect digital media, childhood studies, and promotional and consumer culture.  I have instructed media and technology courses at Ryerson University and University of Guelph-Humber, and I TA the advertising courses offered by the Communications Department at York University. My 12 years experience working in digital advertising, my teaching degree, and my work as a mother to two young boys, uniquely flavour my academic research.

Media Interviews

Conference Presentations

  • Williams, Cheryl. “Courting the Child Consumer: The Role of Media in the Commercial Enculturation of Children.” Presented at Canadian Communications Association Congress, St. Catherine’s, ON, May 28-30, 2014
  • Williams, Cheryl. “Oh the Places You’ll Go: Marketing Mobile Apps for the Genius Baby.” Presented at Association for Research in Cultures of Young People Congress, St. Catherine’s, ON, May 27, 2014
  • Williams, Cheryl. “Zero to Eight: Mobile Apps and the Future for Brands in the Hands of Children.” Presented at York University Future Communications Symposium, Toronto, ON, Dec. 13, 2013.
  • Williams, Cheryl. “Generation “Buy”: Advergames, Immersive Mobile Apps and Branded Virtual Worlds.” Presented at Popular Culture Association of Canada Conference, Niagara Falls, ON, May 9-11, 2013.
  • Williams, Cheryl. “Advertising and Influence Through Mobile Games.” Presented at Humanities, Arts, Science and Technology Advanced Collaboratory, Toronto, ON, April 25-28, 2013.
  • Williams, Cheryl. “Myth in McWorld: Children, Signs, and Advergames.” Presented at 37th Annual Meeting of the Semiotic Society of America, Toronto, ON, Nov. 1-4, 2012.
  • Williams, Cheryl. “Celebrity 2.0: Assessing the Impact of New Media on Celebrity Culture.” Presented at Popular Culture Association of Canada Conference, Niagara Falls, ON, May 10-12, 2012.