Tagged with feminism

McDonald and Wearing. (2013) Social Psychology and Theories of Consumer Culture


Traditionally psychologists have teamed with corporations and advertising ing agencies to provide insight into the minds of consumers and how to more effectively persuade potential customers to buy.  In Social Psychology and Theories of Consumer Culture McDonald and Wearing suggest this ongoing partnership has “blinded psychologists to the potentially pernicious effects of the mass media and … Continue reading

Stern, Barbara B. (2003) “Masculinism(s) and the Male Image: What Does it Mean to be a Man?” in Sex in Advertising


Men’s studies developed as a response to feminism and women’s studies.  It began with the publication of The Liberated Man by Warren Farrell in 1975.  Men’s studies challenges the concept of the ideal male as powerful, strong, active, a breadwinner, straight etc. and allows for many forms of masculinity.  There have been 8 major popular … Continue reading