Tagged with myth

McLuhan, Marshall. (1962) The Gutenberg Galaxy


Prologue The Elizabethans were caught between a social system focused on community (oral) and a new one focused on the individual (typographic and mechanical).  The electronic age is reversing that pattern so that we are now reverting to communal modes of social exchange: ” we reverse their pattern by confronting an electric technology which would … Continue reading

Barthes, Roland. (1973) Mythologies


The Writer on Holiday “The writer is the prey of an inner god who speaks at all times, without bothering, tyrant that he is, with the holidays of his medium.  Writers are on holiday, but their Muse is awake, and gives birth non-stop. 32)” Soap-Powders and Detergents “Inoculation” – we are given just a taste … Continue reading