Posted in September 2012

Lasch, Christopher. (1978) The Culture of Narcissism

Our culture has become so fiercely individualistic that we are obsessed with ourselves and gratifying our id.  We are in a constant quest for fulfillment, happiness and the respect and adoration of others. (22-23)  Advertising promotes self-doubt (not self-indulgence) so that needs are created and never satisfied (181). Chapter 4 – The Propaganda of Commodities … Continue reading

Schudson, Michael. (1983) Advertising, the Uneasy Persuasion

Introduction “Many people believe, with Christopher Lasch, that advertising “manufactures a product of its own: the consumer, perpetually unsatisfied, restless, anxious, and bored.  Advertising serves not so much to advertise products as to promote consumption as a way of life” (Schudson, 6). “The ads say, typically, “buy me and you will overcome the anxieties I … Continue reading

Pope, Daniel. (1983) The Making of Modern Advertising

Writes from a business history perspective.  Suggests critics of advertising are too harsh and not grounded in fact.  Advertising began in its modern form well before 1920.   The rise of national brands and control of the market (what he calls “the end of competition”) around 1900 was not intentionally engineered but a natural outcome.  Very … Continue reading