COMM 3701 – Advertising, Culture & Society
Week 8 – Hypercommercialism
- John Oliver – Native Advertising
- John Oliver – March Madness and Commercialism
- Pushing back – Brandalism
Week 7 – Commodifying Difference
- Charlemagne on Miley Cyrus twerking
- Burger King Whopper Virgins 3:57-7:00 (Filming in Thailand, Greenland, Romania), Final Ad
- Tide Gay couple, Smoking and the LGBT community, Project SCUM,
Week 6 – Data Mining and Surveillance
- Hackley – “Hello Barbie” Eavesdropping Doll
- 60 Minutes – Selling Your Personal Information
- Powerpoint – Problematizing Corporate Data Collection
Week 5 – The Audience Commodity
Main Idea: Advertising shapes not only the ads, but also the non-advertising content.
How does this work in the digital age? Use this tool – http://rcs.seerinteractive.com/money/
- How do websites sell their audience? Ad Networks! ex. Quantcast Data, Quantcast Ads
- How do social networks sell their audience? Generation Like (2014) 29:00-33:05
- What about pirate sites? http://marketingland.com/study-google-yahoo-quantcast-ad-networks-supporting-pirate-movie-music-sites-29859
Week 4 – Brand Backlash
Macklemore and Ryan Lewis – Wing$
Harold – Barbie Liberation Organization
Week 3 – Brands
Office hours: Mondays 3:30-4:30 TEL 3032
LoveMarks Top 200 Global Brands
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What is a Brand? |
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Twitchell |
Hebdige |
Goldman & Papson |
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A story |
An image |
A Commodity Sign |
- Goldman and Papson – Old Spice Believe in Your Smellf, Smell is Power, Friends Forever
- Twitchell – Harley-Davidson, Live by It
- Hebdige – images of The Mods
Week 2
Student Reading Tips Handout
- Strasser and Cross -“Planned Obsolescence” – The Men Who Made us Spend
- iPhones: 3:30-6:20
- Light bulb: 6:20-10:08 (yes, it IS a conspiracy!)
- Printer ink: 11:20-13:30
- Kelly et al – “Bricoleur:” Weaving separate things together to create something new. From Levi-Strauss
Week 1
Here’s what we are doing in this course: Russell Brand “The Trews” on Apple iWatch
The “Magic” System:
- Oreo Anthem – Wonderfilled
- Female Version – Daydream
- Kid Version – Hockey Dream
- Oreo Hong Kong- Better Together
- Oreo India – Missed Flight
- Oreo Brasil – Pai e Filho
COMM 3700 Advertising History
Week 11
- McRobbie – John Oliver on Fashion
Week 10
- Holt – Great Gatsby Clip
- Gladwell – Generation Like Start at 11:25 – 17:37
Week 9
Has it really changed?
- Old – Clip from Mad Men Season 3 “The Fog” Admiral TV pitch
- New – America by the Numbers Ep. 108 – The New Mad Men (US Only), Trailer (avail. in Canada)
What the “New Racism” looks like: “White Like Me” trailer, Everyday Racism
- DuCille
- hooks
Week 8
- Coulter
- Consuming Kids (MEF) watch from 6:30-13:30
- The Men Who Made us Spend (BBC) – Episode 3
- Deregulation 12:00-15:00
- How the Transformers storyline was created 15:00
- Disney Frozen a Cash Cow
- Smith
Week 7
Options for Films
- The Men Who Made Us Spend (BBC)
- No Logo
- Shop ’til you drop: the crisis of consumerism (MEF)
- Advertising and the End of the World (MEF)
- Consumerism and the Limits to Imagination (MEF)
Week 6
- Gladwell
- Dockers Commercial circa 1988: http://youtu.be/H0N5ZTIE3Yk
- Levi’s Dockers “Stocky” (1989): http://youtu.be/KrmiHr1DkGM
- May
- “The Levittown Story”: http://youtu.be/u6YuJuAMf_g
- Google Images: https://www.google.ca/search?q=levittown
- On racism in Levittown – “Crisis in Levittown, PA” (1957): https://www.youtube.com/watch?v=ZwJeJfZzcaE
- Friedan
- “A Word to the Wives” Video from 1955: http://youtu.be/q7EN8CkMY0A
- Vintage ads depicting gender roles
- Mysogynist vintage and modern ads
Intro – Advertising and Consumer Culture
Prof. Cheryl Williams 
This is an intriguing list of readings and viewings. Thank you.
A nice addition would be Christopher Lasch’s _The Culture of Narcissism_, especially the chapter entitled “The Propaganda of Commodities.”