Posted in December 2013

Miller, Daniel. (2012) Consumption and Its Consequences


Main Argument This book addresses three key questions from an anthropological perspective: (1) what is consumption, (2) why do we consume, and (3) what are the consequences.  Miller argues that most research on the consequences of consumption fails to understand the process of consumption itself.  After more than two decades engaged in field study, Miller … Continue reading

McDonald and Wearing. (2013) Social Psychology and Theories of Consumer Culture


Traditionally psychologists have teamed with corporations and advertising ing agencies to provide insight into the minds of consumers and how to more effectively persuade potential customers to buy.  In Social Psychology and Theories of Consumer Culture McDonald and Wearing suggest this ongoing partnership has “blinded psychologists to the potentially pernicious effects of the mass media and … Continue reading

Davis, Aeron. (2013) Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding


While business scholars downplay the impacts of product promotion based on the lack of evidence proving it persuades consumers to buy, Aeron Davis, in Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding, suggests promotional culture is influential in more indirect ways.  Promotional culture, he argues, extends brand awareness, shapes values and … Continue reading