Economic globalization has brought the concept of children as consumers to ever corner of the earth. This global spread of “corporate monoculture” is harmful to children.
There are three reasons why companies advertise to children (This is adapted from McNeal 1992 but Kanner doesn’t cite it):
- To generate brand awareness and loyalty at an early age that will continue throughout their lifetime
- To get children attached to adult products (such as beer and cars) before they are able to buy them
- To get children to participate in family purchase decisions
Expository only – no primary evidence to back up statements
HOW TO USE
Could it be argued that the newspaper effected the same changes in children’s consumer culture at the end of the nineteenth century?