Kanner, Allen D. 2005. “Globalization and the Commercialization of Childhood.”


http://www.tikkun.org/article.php/Kanner-Globalization

ARGUMENT

Economic globalization has brought the concept of children as consumers to ever corner of the earth.  This global spread of “corporate monoculture” is harmful to children.

SUMMARY

There are three reasons why companies advertise to children (This is adapted from McNeal 1992 but Kanner doesn’t cite it):

  1. To generate brand awareness and loyalty at an early age that will continue throughout their lifetime
  2. To get children attached to adult products (such as beer and cars) before they are able to buy them
  3. To get children to participate in family purchase decisions

METHOD/THEORY

n/a

CRITIQUE

Expository only – no primary evidence to back up statements

HOW TO USE

Could it be argued that the newspaper effected the same changes in children’s consumer culture at the end of the nineteenth century?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s