Scholars generally consider children to be secondary “bit players” within consumer culture until the advent of television (Schor 2005). Smith’s case study of children’s phonographs in the 1890-1930 period demonstrates that phonograph producers were “quick to recognize the importance of the child audience” (93).
Children were approached indirectly (through parents/mothers) and directly in marketing materials.
Children as serial purchasers “When you sell one, you sell a habit” (96).
Historical analysis of ads, magazines and trade journals.
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