Smith, Jacob. (2010) “The Books that Sing”


ARGUMENT

Scholars generally consider children to be secondary “bit players” within consumer culture until the advent of television (Schor 2005).  Smith’s case study of children’s phonographs in the 1890-1930 period demonstrates that phonograph producers were “quick to recognize the importance of the child audience” (93).

SUMMARY

Children were approached indirectly (through parents/mothers) and directly in marketing materials.

Children as serial purchasers “When you sell one, you sell a habit” (96).

THEORY/METHOD

Historical analysis of ads, magazines and trade journals.

CRITIQUE

 

HOW TO USE

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