Pope, Daniel. (1983) The Making of Modern Advertising


Writes from a business history perspective.  Suggests critics of advertising are too harsh and not grounded in fact.  Advertising began in its modern form well before 1920.   The rise of national brands and control of the market (what he calls “the end of competition”) around 1900 was not intentionally engineered but a natural outcome.  Very well researched and explores topics including truth/credibility and ethics using turn of the century sources including Printer’s Ink and company records.

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