There are many free tools available to determine which brands have the largest Facebook followings. Most of them, such as Socailbakers.com (previously Facebakers.com), select a brand’s single largest Facebook page and uses it to calculate the top global brands on Facebook. However, this approach only tracks one page from each brand and doesn’t take into account any regional, non-english, or individual product pages that brand may also control. Using this methodology, an American brand with 10 million Facebook fans ranks significantly higher than a European brand with 10 different Facebook pages with 1 million fans each. This is not an accurate picture.
On January 24, 2011 I manually tabulated all of the tops brands’ Facebook pages to determine which brands have the largest presence on Facebook – not just the largest page. Here are my results:
Top Brands on Facebook
| Rank | Brand | Fans | What’s included |
| 1 | 45,481,330 | 13 product pages, 3 regional pages | |
| 2 | Disney | 40,039,197 | 22 Disney Branded pages (not individual movies or characters) |
| 3 | YouTube | 26,155,224 | http://www.facebook.com/youtube |
| 4 | Converse | 23,228,521 | /converse, /converseAllStar, /conversephilippines |
| 5 | Coca-Cola | 22,940,701 | /coke, /dietcoke, /cokezero |
| 6 | Starbucks | 22,914,754 | Main brand page +25 regional pages |
| 7 | MTV | 22,628,354 | Main brand page + 30 regional pages |
| 8 | Victoria’s Secret | 18,963,544 | /victoriassecret, /VSPink |
| 9 | Skittles | 17,049,078 | /skittles.uk, /skittles |
| 10 | Oreo | 16,406,619 | http://www.facebook.com/oreo |
| 11 | Red Bull | 14,933,527 | http://www.facebook.com/redbull |
| 12 | Windows | 11,622,727 | /WindowLiveMessenger, /Windowsphone, /Hotmail, /Windowsphone |
| 13 | iTunes | 11,533,073 | Main Brand page + 9 regional pages |
| 14 | BlackBerry | 11,018,336 | /BlackBerry, /BlackberryDeveloperCommunity, + 24 regional pages |
Tell me what you think of this ranking. Are there any surprises or is this what you would have expected? If you represent any of these brands and think I may have missed some of your Facebook pages, please let me know and I will update the numbers as necessary. Also, if you are not on this list and you think you should be, please send me a list of all of your brand’s Facebook pages (not including sub-brands) and I will be happy to include them.
Prof. Cheryl Williams 