Miller, Daniel. (2012) Consumption and Its Consequences

Main Argument This book addresses three key questions from an anthropological perspective: (1) what is consumption, (2) why do we consume, and (3) what are the consequences.  Miller argues that most research on the consequences of consumption fails to understand the process of consumption itself.  After more than two decades engaged in field study, Miller … Continue reading

McDonald and Wearing. (2013) Social Psychology and Theories of Consumer Culture

Traditionally psychologists have teamed with corporations and advertising ing agencies to provide insight into the minds of consumers and how to more effectively persuade potential customers to buy.  In Social Psychology and Theories of Consumer Culture McDonald and Wearing suggest this ongoing partnership has “blinded psychologists to the potentially pernicious effects of the mass media and … Continue reading

Davis, Aeron. (2013) Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

While business scholars downplay the impacts of product promotion based on the lack of evidence proving it persuades consumers to buy, Aeron Davis, in Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding, suggests promotional culture is influential in more indirect ways.  Promotional culture, he argues, extends brand awareness, shapes values and … Continue reading

Cook, Daniel Thomas. (2004) The Commodification of Childhood

Introduction Cook studies children’s consumer culture beginning in 1917 with the introduction of Infants Department, the first trade journal dedicated to selling to children.  He argues that early twentieth century department stores essentially interpellated (12) children as consumers by asking them directly for their preferences, catering products to their to specific needs/desires, and structuring distinct … Continue reading

Gitelman, Lisa. (2006) Always Already New

On Media History All historians are doing a form of media history.  History only survives by being represented in media (writing, photos, tablets etc.) therefore media are the instruments of history.   Historians are generally blind to the media themselves and only focus on the content of media.  Media historians use media as both the instruments … Continue reading

Burdick et al. (2012) Digital_Humanities

This book is to Digital Humanities as Lev Manovich’s The Language of New Media is to new media. Preface We are living in a time of transformation and revolution. Just as the printing press permanently altered the world view of early modern Europeans, our cultural materials are migrating to digital media, thus changing the way … Continue reading